Harness the Marketing Power of Novel Technology
How to Use Interactive Technology to Enrich Your Marketing and Create Unforgettable Brand Experiences
How to Use Interactive Technology to Enrich Your Marketing and Create Unforgettable Brand Experiences
Marketing has changed.
We’ve moved from television and magazine ads to branded Snapchat filters, virtual reality experiences, art installations, microsites, second-screen engagement and more. The sky's the limit for how, when, and where you can reach the public with your marketing.
While this creates new opportunities to reach consumers in creative and highly segmented ways, it also means an increased potential to miss the mark and lose your audience’s attention to something shinier. Luckily, leveraging novel technology can transform your marketing from everyday to extraordinary.
We want to help you change the way consumers see and experience the world —and blow their minds —with strategies grounded in research, expertise, and lived experience.
In this guide, we cover:
- Ways to enrich your marketing strategy with novel technology
- How to create immersive, authentic marketing experiences that bring your brand into the customer’s world
- Inspiring examples of marketing campaigns that utilize interactive technology
There is ample opportunity to market to consumers where they find themselves the most: in front of a screen.
"Consumers spent 25% more on mobile apps in 2020 than in 2019, amounting to $50 billion in the first half of 2020 alone."
Today’s consumers have high expectations for brand experiences.
That’s why it’s so critical to build authentic experiences that bring your brand into your customer’s world in an impactful, memorable way, leading them over the threshold from disinterest to engagement.
Here, we offer examples that allow you to use the power of interactive technology to extend your brand's impact far beyond a single moment — and shift audience response from "blocked" to "unforgettable."