Center Your Audience
How to Differentiate Your Branded Content in 2021
How to Differentiate Your Branded Content in 2021
Great stories help us make sense of the world and our place in it. The secret to successful branded content in 2021 is putting your audience at the center of the stories you tell.
“Traditional advertising has traditional barriers to entry for the consumer. Branded content opens that door through authenticity — that human-like connection that people are longing for with the brands they support.“
Kirsten Robinson
Social Strategy Lead, Apple TV
Together with experts in the field, we put together this guide to creating excellent branded content that differentiates you from the crowd.
These critical insights will help you make branded content that resonates in people’s hearts and minds, amplifies your brand message, and drives meaningful engagement that keeps audiences coming back for more.
“No platform is overrated. Know where your audience is, what message you want to convey, and how your content is providing value for them. Then, speak to them in a way that is native to the platform.”
Prab Marwah
Director of Growth Marketing for Community.com
Contributors
Michael Vainisi
Head of Original Content, ATTN:
Kirsten Robinson
Social Strategy Lead, Apple TV
Prab Marwah
Director of Growth Marketing, Community.com
Razmig Arabian
Vice President of Content, NRG eSports
Julian Jacobs
Co-Head, UTA Marketing, United Talent Agency
Brett Hyman
President & Founder, NVE Experience Agency
Jon Weinbach
Executive VP & Executive Producer, Mandalay Sports Media
Evan Rosenfeld
Showrunner/Executive Producer, Dukes Upy
As you build content, it’s crucial to center everything around the “why”; this is the secret sauce of creating engagement.
Branded content doesn’t guarantee you a captive audience — you have to provide a compelling story that people can’t look away from. Which is also why it can’t feel like an ad.
In this guide, we dive into five key insights that will help you center your audience, tell a compelling story, and bring your brand’s message to life authentically.